PEAK PERFORMANCE
5 simple steps to achieve Peak Performance for your customers and your store.

FACT: According to the APMA, more than 70% of Americans experience foot problems of greater or lesser degree of seriousness at some point in their lives. Less than 1% have orthotic footwear to help with these issues.

Lead your customers to footwear solutions. Achieve Peak Performance for them outside the store plus additional sales for you inside the store.

ENGAGING

1. Does your store measure feet?

YES: “Now, as you may know, shoes that are marked as the same size often fit quite differently so let’s take a few moments to measure your feet please.”

Then: “Before I bring out a few pairs of shoes to try, can you tell me a little bit about what you are looking for in a shoe and how you want it to feel?”

NO: “Before I bring out a few pairs of shoes to try, can you tell me a little bit about what you are looking for in a shoe & how you want it to feel?”

OPPORTUNITIES

If the customer is just browsing/ looking for another brand/ describes wanting style
“Vionic is a upcoming brand that so many of my customers are raving about. They are developing on trend styles for all occasions along with a concealed biomechanical foot bed offering amazing support.”

If the customer describes a specific foot problem or comfort issue
“According to the APMA, more than 70% of Americans experience foot problems but less than 1% have orthotic footwear. Vionic is an upcoming brand that customers are raving about for both their comfort &style. Many Vionic footwear products have received the APMA Seal of Acceptance, which certifies the health benefits of Vionic shoes.”

LEADING

2. Bring out a few Vionic styles so they can experience the support and see the stylish products.

3. Explain Vionic is a science backed footwear brand designing on trend shoes with concealed biomechanical technology. We have all occasion styles with support that you can only find from Vionic. Many Vionic footwear products have received the APMA Seal of Acceptance, which certifies the health benefits of Vionic shoes.

PROPOSING

4. Use the 30 Day Comfort Guarantee, if necessary, to reassure your customer that you really believe the technology can help them and that is essentially a “no risk” purchase.

5. As the customer is trying on the shoe, mention that it may take time to adjust to this level of support. Vionic suggests allowing a few days to allow the body to adapt to the supportive technology. Offer the customer our brochure which has additional helpful information aswell as tips for care of our shoes.